Monday, November 06, 2006

Curtains for 'See Clearly Method'

Vision Improvement Technologies, Inc. has been ordered by an Iowa court to pay $200,000 in consumer restitution for consumer fraud.

The court order resolves a consumer fraud lawsuit filed last year by Iowa Attorney General Tom Miller, which alleged that the company could not substantiate claims that the "See Clearly Method" improved people's vision so much that they would no longer need glasses or contact lenses.

The "See Clearly Method" was a kit of manuals, charts, videos and audio-tapes demonstrating eye exercises and other techniques, such as focusing eyes using special charts or props, facing a bright light with eyes closed at a distance of a few inches, covering eyes with hands for sustained periods, and applying hot and cold wash cloths over closed eyes.

The company sold tens of thousands of the kits for about $350 apiece.

"The company made dramatic claims for its product that it could not substantiate," Miller said.

"They represented that consumers who used the method could quickly and easily free themselves of having to wear glasses or contact lenses. They used illegal tactics including exaggerated claims of effectiveness, false implications of scientific validity, and misleading consumer testimonials in advertising," he said.

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